Secrets of Mixology

Секреты миксологии

Mixology is something incomprehensible, inaccessible and very distant at first glance for the average person. Mixology is the art of mixing cocktails, and doing it with filigree precision and taste. Mixology is like art, it allows you to create masterpieces in the format of a drink in a glass , in the hand of our dear guest.

Mixology criteria


Flavor and aroma profile

Perhaps one of the main components of an excellent drink. First you need to decide on your taste. Here you have a certain carte blanche. You can follow:

  • your own taste preferences;
  • make analytics based on the wishes of guests;
  • use local local products;
  • use seasonal products;
  • analyze the market and identify trends;
  • set trends yourself.

Once you roughly understand what the future drink will taste like, you should think about additional components. About herbs, spices, cordials , perfumes. About what will highlight the main product, what goes well with it, and what will set it off.

Next is the aromatics. Nowadays, this aspect is receiving great attention in bars. When a guest brings a glass to his lips, he should already feel something incredible. He should already be craving this cocktail before he even takes the first sip. Aroma allows you to activate additional receptors and make the drink more full-bodied.



For bartenders this is a sacred word. Bringing a cocktail to balance is not something everyone can do. When the norm of sour, sweet, spicy is so ideal that, when trying the drink, the guest does not understand what is going on and cannot tear himself away.

Balance in a cocktail is like balance in life.

When you maneuver over all the “shoulds,” “cans,” “want,” and “musts.” At some point, the realization comes that balance is almost imperceptible. And some area of activity takes over.

Then something very understandable, accessible and healing comes to the rescue - taste. One of the organs of perception that responds amazingly to the central nervous system and almost instantly allows the body to produce hormones of satisfaction.

It's almost criminal to pounce on a dish in a restaurant that an entire team of chefs spent hours preparing. Filling and satisfying your flesh should be in balance and harmony with thoughts, emotions and mind.

It is very important what we fill ourselves with. After all, we are always looking for the best for the soul - the best books, plays, performances. We can spend hours searching for a theater production that will resonate with us.

But at the same time we catastrophically forget about the flesh. Rolls, shawarma, coffee - take away - these are the realities of everyday life in the metropolis.


The simplest component in skillful hands and thoughts can turn out to be a masterpiece drink.



Visualization is 70% of the success of a cocktail. It is important to learn how to create visually delicious drinks that, before trying, you want to post on social networks and share with all your friends.

If the waiter carries a cocktail on a tray, and by the time he reaches the desired table, a good half of the room has already wanted this cocktail - the bartender is great. He managed to create such a visually attractive drink that just by looking at it, many people wanted to try it.

The times of three-meter decorations on a glass are long gone. Dolphins, butterflies and swans made from apples remained only on the pages of ancient textbooks. Minimalism is in fashion now. The entire emphasis of the drink is focused on the taste, what texture it has, how enveloping it is. Taste, aroma, texture, visuals - these are the main components of the mixology of a modern bar. Look deeper, more clearly. Seeing what is hidden from view is the philosophy of modern mixology. Create, create, and most importantly - anticipate not only the desires, but also the expectations of each visitor.


The perception of color is one of the important features of mixology. There are warm, pastel colors that warm, awaken, and envelop you in warmth. There are cold, rough, harsh colors that are straightforward and do not tolerate objections.

There are also color trends. For example, the trend for completely transparent cocktails has not subsided for several years. Bartenders do a lot of manipulation with the ingredients and end up with a completely clear drink, full of flavor, acidity, sweetness and everything in between. This trend is a kind of deception of our senses, when visually we seea glass of water in front of us, but in fact we get a gastronomic orgasm.


Mixology is not about blindly following trends, but about the voice of reason when creating, inventing, shaping a drink. It is important to convey not only taste, color, aroma through the prism of a cocktail, but also to fit all this into the overall concept of the establishment with the light handwriting of the author.

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